FENDI

Fashion show SS24
M

Fendi Men’s SS24 Explored the Inner-Workings of the Italian Fashion House

Debuted inside Fendi’s Tuscan factory, the workwear-inspired collection stylistically articulated the brand’s own operations.

 

In Florence on Thursday, Fendi ushered Pitti Uomo attendees inside its freshly-minted factory, where creative director Silvia Venturini Fendi debuted a Spring/Summer 2024 collection galvanized by the production plant’s esteemed artisans. Behind chattering attendees, the Italian fashion house’s diligent craftspeople kept busy measuring textiles, treating leathers and sewing together garments, mere minutes before the show commenced. If one thing was proven, it’s that Fendi’s grind never ceases.

The collection took cues from the people behind the label — be them factory workers, designers or businessfolk. The opening looks relayed Fendi’s penchant for utility, pairing functional leather belts and toolbox-inspired bags with straight, pleated dress pants, button-down tops and ties. Here, the juxtaposition of workwear with formalwear offered an entirely fresh take on menswear’s traditional archetypes, one that sartorially articulated Fendi’s own multi-faceted company.

Fendi Man SS24 

 

FENDI

Cliente

VIDEO GANG

Produzione

Ruggero Longoni

Regia 

Dario Ghezzi

D.o.P.

Nico Vascellari

Artist

Pin It on Pinterest

Share This